This course aims to improve the decision-making process through a rigorous data analysis within the company, as well as to enable managers and analysts to draw insights from both quantitative and qualitative data. Participants will understand, through practical learning, how to effectively collect, analyze and interpret data for a better decision making process, based on historical data and trend analysis.

By attending this course, participants will gain both theoretical knowledge and practical skills in working with data. The information will enable them to better understand the meaning of data and the insights that it reveals.

• Differentiate between the dimensions of data quality;
• Get insights on best practices in data collection;
• Analyze solutions for organizing, synthesizing and aggregating data;
• Apply data analysis techniques on both quantitative and qualitative data;
• Understand the common and special causes of a measure's variance;
• Learn how to effectively report data analysis;
• Discover ways to improve performance reporting of KPIs or metrics.

• Achieve processes clarity and strategy optimization by implementing data analysis frameworks;
• Optimize the performance reporting processes by closing the gaps found in the data analysis tools;
• Attain superior results by implementing data analysis procedures.

Codruta Mare
Data Analysis Expert
The KPI Institute

Codruta Mare is an Associate Professor at the Departament of Statistics-Forecasts-Mathematics, Faculty of Economics and Business Administration, Babeș-Bolyai Universitaty, Cluj-Napoca, Romania. She is responsible for the courses in Spatial Econometrics, Regional Statistics, Economic Forecasting, Demography and Descriptive Statistics.

She also taught Basic Econometrics and Inferential Statistics. She teaches both in Romanian and English (Romanian and English study lines). Codruta got her PhD. Title in Economics at the International University Institute for European Studies, University of Trieste, Italy.

Her expertise in the field of data analysis and forecasting was proved in a series of projects in which she was involved as a Statistics Expert Consultant, both national and international. Her job in these projects consisted in elaborating methodologies for data analysis, constructing software applications for such procedures or/and data analysis and forecasting. Among the final users of the results are local or regional administration entities (Cluj-Napoca City Hall, Maramures Prefecture, etc.), educational entities (universities), the World Bank (through the Romania Office), the European Commission and private entities.

As a certified trainer, Codruta collaborated with the private economic agents for the human resource formation. Among the subjects of the trainings and courses held are: introduction in statistical analysis, data analysis, market analysis (planning a survey, questionnaire building, qualitative evaluation of data collected and analysis, including types of results reports), econometric modelling, time series analysis, forecasting techniques, spatial econometrics, sensitivity analysis, etc.

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