This course will help improve long-term organizational performance through the use of strategic planning tools. Participants will explore the framework that provides the foundation of a successful business strategy, focusing on the main components of a strategy and practicing the development of an efficient strategic plan. By acknowledging the factors and implications involved in designing a strategy, participants can develop and execute smarter and quicker strategic decisions.

Clear strategic thinking should form the support of every business decision. The course will also provide insights on the fundamental principles and methods for communicating strategy across the organization.

• Comprehend fundamentals of the strategic planning process;
• Use the right tools to scan the external and internal organizational environment;
• Understand the steps in designing an organizational and departmental strategy;
• Learn how to set clear strategic objectives;
• Understand key areas in business planning such as production, talent, financial resources and marketing.

• Obtain knowledge on a clear algorithm of the strategic planning process;
• Ensure excellent strategy implementation by accessing and using rigorous strategy planning tools;
• Understand the connections between organizational strategy and the business environment.

Radu Cocean
Strategic Planning Expert
The KPI Institute

Radu Cocean is a trainer, consultant, moderator and facilitator in the field of Strategy Planning, with over 15 years of hands-on experience.

As a trainer, he delivers The KPI Institute’s Certified Strategy and Business Planning Professional course, both as in-house and as open training programs. Since 2010, he is an accredited Trainer (certified by the National Qualifications Authority in Romania) and has successfully completed the American Society for Training & Development Master Trainer Program (2014).

As a consultant, he is part of the teams that draft development strategies and spatial plans for public bodies and local administration. He has done so since 2001, at all territorial organizational levels, starting with the international and ending with the local one. He is also a moderator and facilitator for public consultation meetings, making sure the strategy development process is open to all relevant stakeholders.

As a management consultant, he worked with private companies and helped them shape the business plans required to access European funds – which offered him insight on how strategies get implemented through successful projects. He is an accredited Project Manager (certified by the National Qualifications Authority in Romania) since 2011.

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