Alexandra Ioana Pescaru is a well-respected professional with over 10 years of experience leading corporate marketing and communication for private companies across diverse industries and various countries as well as an active volunteer and former expert within the Romanian Government in matters of gender equality.

As an Inbound Marketing Manager for the KPI Institute, Alexandra is the coordinator of all the creative teams and corporate communications departments, conceptualizing and orchestrating all the marketing campaigns that effectively reinforce and build our brand’s image.

As an expert in the technical, conceptual and content development of sales-driving collateral, Alexandra has proven time and time again her ability to drive record-high marketing campaign response rates and execute successful sales campaigns.

• 2017-The KPI Institute, Inbound Marketing Manager
• 2016-2017 – Natur House Romania/ Natur House Slovenia, Marketing Director
• 2015-2017 – The Romanian Government, ANES Agency, Equality Expert
• 2010-2015 – The Expertarom Group, Marketing Counselor
• 2009-2010 – The Panalim Group, Marketing Director
• 2008-2017 – Symposium Porte & Finestre Italy, Marketing & PR Coordinator
• 2006-2009 – iDesign Branding Agency, Public Relations Manager
• 2005-The Ministry of Economy and Commerce of Romania, Internship

Pro bono & Collaborations: Sibiu Jazz Festival, Push Magazine, Trident Trans Tex, Makken’s Advertising Agency, Pan Adami Group, Axis Iron Manufacturing Group, Brutarul Magazine (over 100 articles published), Gastromedia Magazine (over 100 articles published).

• 2010-2012, Lucian Blaga University, Department for Pedagogy, General Pedagogy Certification – Sibiu, Romania
• 2006-2008, Lucian Blaga University, Faculty of Economics, Masters Degree in Business Communication – Sibiu, Romania
• 2002–2006, Babes-Bolyai University – Faculty of European Studies – Cluj-Napoca, Romania