Certified Strategy and Business Planning Professional

WHY CHOOSE A CERTIFICATION IN STRATEGY AND BUSINESS PLANNING?

The Strategy and Business Planning Professional Certification is an accreditation that endorses you both for the knowledge in developing the strategy of the organization and planning your business by using a strategic framework.
The certification is the result of a complex, experiential learning program that has 3 sections: pre-course activities, 3 days core-course activities and post-course assignments.

Training course
Dubai
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Training course
Kuala Lumpur
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WHAT ARE THE MAIN BUSINESS BENEFITS OF ATTENDING THE COURSE?WHAT ARE THE MAIN PERSONAL BENEFITS OF ATTENDING THE COURSE?

Understand the logic of strategy planning at every level of the organization;

Receive structured knowledge, that can be transferred into all areas of their professional life;

Become familiar with an easy-to-use toolkit for every step of the strategy planning process;

Get access to a network of specialists, sharing business opportunities and innovative solutions to strategy planning dilemmas;

Be ready to transfer the knowledge accumulated into their organization.

Receive a premium recognition as a Certified Strategy and Business Planning Professional.

KEY LEARNING OBJECTIVES

The course aims to offer participants a chance to:
• Build up a strategic mind-frame
• Understand key strategy planning concepts
• Use strategy planning tools, in individual and team exercises
• Reflect on the best practices in the field, through case studies and debates

Analyze
Organize
Develop
Communicate
Assess
Certified Strategy and Business Planning Professional
ModuleWhat you’ll learn

1. Key concepts

  • Strategy defined
  • Pre-requisites of strategy planning
  • Architecture of the strategy planning process

2. Corporate identity

  • Impact;
  • Mission
  • Values

3. Vision & objectives

  • Vision
  • Long-term objectives
  • Strategic (medium-term) objectives
  • Operational (short-term) objectives

4. Internal environment scanning

  • Functional, structural and strategic approaches
  • An algorithm for the strategic internal environment scan

5. External environment scanning

  • PESTEL analysis
  • Porter’s 5 Forces Mode
  • SWOT analysis

6. Business planning

  • Cascading the strategy from the corporate level
  • Business planning at department level
  • Integrating departmental strategies and action plans within the corporate strategy

7. Strategy & KPIs

  • Identifying KPIs for strategic objectives
  • Setting targets for KPIs

FIND OUT MORE!

View our course agenda, dates, locations and pricing options, by visiting the course certification page.

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