The report reflects what I’ve seen across many organizations in the MENA region. Most use a mix of formal and flexible strategy approaches and often face similar challenges, especially when it comes to choosing the right KPIs, staying aligned during execution, and becoming more agile. I also found the sector-specific recommendations, particularly for government, retail, and healthcare, to be very practical. Overall, the report is a valuable resource—whether you’re a strategy professional looking for regional insights, a decision-maker assessing where your organization stands, or someone new to the field wanting to understand best practices in a MENA-specific context.

- Abdullazez Alowfi -
Retail and Category Development Head

I found the report to be a valuable resource that bridges the often challenging gap between strategy and execution in the MENA region. What stood out to me was how it combines solid data with real human experiences, offering not just a deeper understanding of regional trends but also practical insights I can apply directly to my work. It will be especially useful in shaping strategic planning, improving implementation, and drawing meaningful lessons for future growth.

- Omar Al Lelah -
Stakeholder and Interface Section Head